B.o.B is such an incredible artist. He had the opportunity to perform for the first time at Bonnaroo.
Brought to by JO Segarra

We can’t belive that Lauryn Hill–yes, Lauryn Hill is confirmed to play on The Rock The Bells tour this year. NahRight.com has confirmed her participation as well as A Tribe Called Quest. For more information on Lauryn Hill performing at Rock The Bells go to: http://nahright.com/news/2010/06/08/lauryn-hill-atcq-confirmed-for-rock-the-bells-2010/
In tribute to Lauryn Hill we posted a song from her Unplugged 2.o album, “I Gotta Find Peace of Mind”
Brought to You by: JO Segarra
ABSOLUT® VODKA UNVEILS “NY-Z” – A SHORT FILM FEATURING LEGENDARY ARTIST AND NATIVE NEW YORKER JAY-Z
Director Danny Clinch and Hip-Hop Icon Pay Tribute to New York City with Black & White Short Film; Latest Creative Collaboration from World’s Most Iconic Vodka
NEW YORK (March 22, 2010) – Today, as part of an ongoing creative collaboration with JAY-Z and Madison Square Garden (MSG), ABSOLUT® VODKA introduces “NY-Z” – a 14-minute short film featuring JAY-Z and directed by popular music and culture photographer Danny Clinch. Featuring exclusive footage of JAY-Z and John Mayer as they prepare for the September 11 benefit concert at MSG, NY-Z offers a rare glimpse into the life of native New Yorker Shawn “JAY-Z” Carter as he discusses his hometown and what it means for an artist to “arrive” with a performance at the world’s most famous arena. The short film is available for viewing at facebook.com/ABSOLUT.
In September 2009, ABSOLUT and Madison Square Garden announced the ABSOLUT CONCERT SERIES, a sponsorship dedicated to giving music fans the ultimate concert experience through a series of high-profile performances – ranging from rock and roll to country. To kick off the series, JAY-Z put on a one-night-only concert on September 11 with surprise guests, (among them Mary J. Blige, Kanye West, Beyonce and Rihanna), to benefit the New York Fire and Police Widow and Children’s Benefit Fund.
NY-Z paints a rare portrait of the hip-hop icon, with unprecedented access to JAY-Z the days and moments leading up to, and after, his legendary benefit concert. Danny Clinch gives viewers an intimate glimpse into JAY-Z’s childhood, his motivation as an artist, his passion for music, and his muse, New York. The film marks yet another unprecedented collaboration for the spirits brand in a long line of artistic partnerships dating back to the 1980s when ABSOLUT engaged pop culture icons, such as Andy Warhol and Keith Haring.
“NY-Z is a great product of the collaborations behind the ABSOLUT Concert Series,” Danny Clinch, Director of NY-Z said. “As the director, the creative spirits behind ABSOLUT and two iconic NY brands, JAY-Z and MSG, allowed for such a natural and seamless foundation, that the rest was really about celebrating New York through JAY-Z’s eyes and exploring the notion that you have truly ‘arrived’ as a performer when you are playing at the Garden.”
NY-Z was shot by ABSOLUT agency of record TBWA, in black and white in New York. For more information about NY-Z, visit Facebook.com/ABSOLUT
Brought to You by: JO Segarra
RedBull Thre3 Style Edmonton from Fokus Productions on Vimeo.
Catch Curtis Santiago hosting the Red Bull 3Style in Edmonton…stay tuned to more footage from the Red Bull 3Style Tour!!
For more info on the RedBull 3Style Tour go to: http://www.redbull3style.exclaim.ca/
Brought to You by: JO Segarra
The shareholders of Ticketmaster voted on Friday to approve the company’s proposed merger with concert promotion giant Live Nation. Ticketmaster said that more than 98% of its shares voted were in favor of the merger, while over 99% of Live Nation’s shares favored the deal — which still must pass regulatory muster.
The U.S. Justice Department is reportedly seeking additional concessions from the companies before deciding whether to approve the deal, people with knowledge of the deal told BusinessWeek.
For more information on the Ticketmaster, Live nation merger go to:
Brought to You by: JO Segarra
LOS ANGELES, Nov. 24 /PRNewswire-FirstCall/ — Live Nation (NYSE: LYV), the world’s largest live music company, has joined with the iTunes Store (www.itunes.com), the world’s #1 music retailer, to launch a new live music program, which debuted today. Live Nation Studios will now offer exclusive recorded and filmed concerts from its network of “wired” venues for purchase and download only on iTunes. Exclusive live recordings from OK Go, Jesse McCartney, Saving Abel, A Fine Frenzy, Duffy, Plain White T’s and Ziggy Marley, to name a few, have been released this week, with many more to follow.
(Logo: http://www.newscom.com/cgi-bin/prnh/20081203/LAW048LOGO-b)
“We are thrilled to offer artists a new high-quality platform to share the magic of their live shows with their fans,” said Michael Rapino, President and Chief Executive Officer of Live Nation.
Live Nation, through its Studios division, regularly records concerts in more than 80 of its venues, which have been transformed into next-generation “wired” live recording studios, and will now offer a variety of them for purchase and download exclusively on iTunes. The program extends the live concert experience well beyond the show itself, giving customers exclusive content at a great value and opening a new avenue for touring artists to easily offer audio and video recordings of live concerts directly to their fans, creating new sources of revenue for Live Nation and its partners – artists, labels and music publishers.
To coincide with the program’s launch, iTunes has added a new area dedicated exclusively to live recordings.
ABOUT LIVE NATION
Live Nation’s mission is to maximize the live concert experience. Our core business is producing, marketing and selling live concerts for artists via our global concert pipe. Live Nation is the largest producer of live concerts in the world, annually producing over 22,000 concerts for 1,600 artists in 33 countries. During 2008, the company sold over 50 million concert tickets and drove over 70 million unique visitors to LiveNation.com. Live Nation is transforming the concert business by expanding its concert platform into ticketing and building the industry’s first artist-to-fan vertically integrated concert platform. The company is headquartered in Los Angeles, California and is listed on the New York Stock Exchange, trading under the symbol LYV. For additional information about the company, please visit www.livenation.com/investors.
SOURCE Live Nation
Brought to You by: JO Segarra
Cognac maker Hennessy integrated various mobile initiatives into its Hennessey Artistry music campaign to engage consumers and build a loyal community of fans.
The mobile component was a multi-tiered plan developed by one50one, a mobile partner of Hennessy’s agency of record Alloy. There was an online and mobile widget and a separate in-venue SMS strategy and execution during each concert, which allowed consumers to upgrade to VIP status within the venue, win exclusive signed prizes from music artists, as well as exclusive back stage meet and greets with artists.
“We were very pleased with the Hennessy Artistry experience as a whole and even more so with the way we were able to use and engage consumers via their mobile devices,” said Billy Paretti, vice president of experiential marketing at Moet Hennessy, New York. “We not only used mobile to engage our consumers pre-event but also activated contests and rewarded consumers during the actual shows.
For more on the article go to: http://www.mobilemarketer.com/cms/news/advertising/4644.html
Brought to You by: JO Segarra
Recession Friendly Concert Seats
By Deepa Shah
Really want to see Alicia Keys in concert, but can’t justify buying that oddly expensive ticket? Well don’t. Billboard Live and its partner OWL.tv (Our World Live) along with Microsoft and MTV bring live concerts to users worldwide via live stream. Finally fans and artists will be reunited for free.99 and as if it couldn’t get better, no large heads, tall people or overly anxious annoying fans to ruin your concert experience. Self service drinks and food from the comfort of your own kitchen and hey, if you can’t catch the concert live, play it on demand.
Sounds like utopia, right? Well fans will have a great viewing experience depending on their bandwidth, but you can’t help to feel a loss of that in-person feeling when you see your favorite artist perform. There’s a personal connection to attending a live event, trying to get the best pictures and even some good video footage for your YouTube page. Sure, you’ll be in front of your computer singing along to songs, but have no fear, you won’t really be alone! Connect with others watching the same concert via Facebook and Twitter applications right on the page. Social media really is taking over our livelihoods.
And what does this mean for advertisers? More. Money. Billboard Live plans to reach 90 million people worldwide every week and advertisers better be ready to shift their budgets into the digital realm. Like any concert experience, users should be ready for heavy promotions, sponsorships and in-your-face marketing. It’s the price you pay for a free show. Billboard Live’s lineup is currently very, very short — Alicia Keys, R. Kelly, Imogen Heap, Usher, David Archuleta and Daughtry – expect more artists to be added soon.
Deepa Shah’s writes at her own blog, check it out: http://hiphopisland.blogspot.com/


